Following extensive coverage in the media last year, Boardmasters really upped the anti-litter ante for 2017.
A number of new initiatives were implemented including a partnership with Surfers Against Sewage to provide #Refill Points sponsored by Visa. They promised 10,000 refillable, reusable water bottles available on site. There was also a beer cup deposit scheme running for a second year, where cups bought at festival bars can be returned for recycling for a 10p ‘return reward’.
Other initiatives included the ‘pick up for Pete’ on festival camp sites – Pete is the farmer that owns the land used for the festival. Nice touch making it personal.
Refill Here welcomes the efforts made by Boardmasters and looks forward both to more progress at this leading event and to other festivals redoubling their own efforts to communicate the #leavenotrace mantra.
Because action speaks louder than words.